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The Curly Hair Theory is the idea that curly hair behaves differently from straight hair because of its structure, follicle shape, and chemical bonds.

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Nine nights of color, music, and dance deserve nine days of gorgeous curls. But here’s the truth: curly hair doesn’t need to be straightened to look “festive.” In fact, when styled right, curls can be your biggest accessory.

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Curl cream is basically your curl’s translator. It speaks their language and convinces them to stop fighting you and start working with you.

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Your curls are chemistry in motion, a perfect storm of proteins, bonds, follicle shape and climate.

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Curls thrive on consistency and care - especially when the weather can’t make up its mind.

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Good curl days shouldn’t depend on the weather. They should depend on you… and a little kit of curl-saving magic

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