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If regular conditioner is your daily hug, deep conditioner is your therapy session. 💆🏽♀️
For curly hair, it’s not just a “nice-to-have” — it’s essential for keeping your curls healthy, hydrated, and happy.

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If you have textured, wavy, curly, or coily hair, you already know that caring for your curls is a whole different game.

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A "perm" (short for "permanent wave") is a chemical treatment that alters the structure of your hair to create curls or waves.

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Discover helpful tips, valuable advice, and recommendations for choosing the right hair color shades and maintaining vibrant curly hair.

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