Your curls can be as radiant as your favorite diya when you give them the right care and love.

This Diwali, your curls deserve the spotlight, not a limp look.

Flat curls are one of the most common curly complaints and the reasons might surprise you.

The Curly Hair Theory is the idea that curly hair behaves differently from straight hair because of its structure, follicle shape, and chemical bonds.

Nine nights of color, music, and dance deserve nine days of gorgeous curls. But here’s the truth: curly hair doesn’t need to be straightened to look “festive.” In fact, when styled right, curls can be your biggest accessory.