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Nine nights of color, music, and dance deserve nine days of gorgeous curls. But here’s the truth: curly hair doesn’t need to be straightened to look “festive.” In fact, when styled right, curls can be your biggest accessory.

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Your curls are chemistry in motion, a perfect storm of proteins, bonds, follicle shape and climate.

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Let’s clear the fog and get into what really happens when you use curly hair products on wavy hair!

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Learn how to build a curly hair routine from experts for free

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Porosity isn't just a buzzword—it's the blueprint behind how your curls feel, behave, and bounce back after every wash.

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