Why Curl Cure?



Cruelty Free

Embrace guilt-free beauty with our cruelty-free products, crafted with compassion

Curl Friendly

Unleash your natural beauty with our curl-friendly products, specially designed for your luscious locks

Sulphate Free

Nourish your curls with our sulphate-free products, formulated for healthier and more vibrant locks


Embrace the power of plant-based beauty with our vegan products, thoughtfully created for conscious curl care


Curl Cure is a cruelty-free homegrown brand that offers an exclusively formulated product range for Curly and Wavy hair texture for all age groups. It is a complete hair care brand that offers organic tailor - made solutions as well as a variety of services such as consultation and hair care guidance to customers. Curl Cure aims to help people embrace their individuality by assisting them in nurturing their natural curls.

60% of the Indian population have naturally curly hair but they constantly struggle to maintain their curly locks and end up using chemical treatments to strengthen it. Simran Sainani, director of the company has herself been through the phase of torturing her hair with chemicals to look alike others and later accepting her curls as one of her uniqueness.

Simran later dedicated her lockdown period to the research of Curl management and founded the brand Curl Cure on 29th August 2019 with the goal of helping individuals across the globe to love and embrace their natural hair and break free from the allegory of straight hair.

Curl Cure offers a variety of CG hair care products, including Untangled Shampoo, Intensive Hydrating Conditioner, Define & Shine Curl Cream, Hair Growth Elixir, and travel friendly Curly Hair diffusers. The well-formulated product line caters to all age groups, providing superior hair care without the use of synthetic additives.

The haircare brand also recently launched its extended ayurvedic brand Inari Naturals that focuses on the holistic healing of hair and skin. The range covers everything from detox, cleansers and masks. Their bestseller is Hairtox that often performs as a first step to achieving the right hair texture as it clarifies all the product buildup on hair stance.

Curl Cure is a direct-to-consumer model and heavily relies on social commerce to reach its target audience. The brand leverages social commerce to reach and engage with its target audience. The brand also provides personalized services at its exclusive salon in Thane, Mumbai and soon going to expand its wings overseas.



Business Years


Years of 
Research & Development


Happy Customers


Serviceable Regions


Simran Sainani, the founder of Curl Cure, is a young entrepreneur who began the journey of developing a line of products for protecting curly hair based on her personal experience.

Simran graduated from the National Institute of Fashion and Technology (NIFT), Mumbai in 2019 and worked for purplle.com for over a year before unleashing her entrepreneurial abilities. She has also worked in digital marketing and fashion design before entering the health and wellness industry. Simran founded Curl Cure with the goal of empowering women all over the world to love and embrace their natural hair rather than constantly trying to 'fit' into society's expectations of perfection.

Simran enjoys reading in her spare time and learns something new every day while working her way through as an entrepreneur. She believes that future generations will be less concerned with their hair texture, and that curls will be more acceptable.


"Thank you would always be an understatement. I owe you this forever grateful for you I wish I could have known you more earlier. The journey towards embracing natural hairs wasn't easy it took a whole lot patience. But today you know it all feels worth"

Hi simran.. It's been one year I started my hair journey with you.. It was difficult because I conceived my 2nd baby.. Vomiting, tiredness, and all.. But I never fed up with my hair routines that you have suggested..I delivered my baby boy last month...I was very much concerned about my post partum hairfall in first pregnancy.. But this time not... The reason is you... Wishing you all the success in future.. And hope you will visit kerala soon

"Just started curly hair journey properly as got a big chop and cut all my chemically treated hair. Have been following you since for two years. You have truly inspired me to flaunt my curls. Which seems impossible for me."
- Nitu

Find us here!

Curl Cure Salon:
Shop no 1, basement, Ram krishna nagar building, opposite satguru garden Rajiv Gandhi shopping complex, mid bunder road, Rajlaxman Society, Thane East, Thane, Maharashtra 400603

Phone no. 8104430692