Flat curls are one of the most common curly complaints and the reasons might surprise you.

The Curly Hair Theory is the idea that curly hair behaves differently from straight hair because of its structure, follicle shape, and chemical bonds.

Normal salons often treat curls as a problem to “tame” or “fix.” The real issue, however, is the lack of knowledge and curl-specific training

The right curl care isn’t about following every tip you hear — it’s about understanding what your hair really needs.

Good curl days shouldn’t depend on the weather. They should depend on you… and a little kit of curl-saving magic