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You’ve tried the curl cream. You’ve done the pineapple. You’ve begged the curl gods.
But your curls? Limp, lifeless, and just… not giving. 😩

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A "perm" (short for "permanent wave") is a chemical treatment that alters the structure of your hair to create curls or waves.

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Curly hair is sensitive to changing weather—humidity can cause frizz, cold air can lead to dryness, and transitioning between seasons can leave your curls feeling unpredictable.

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