Curl memory is all about how your hair responds to the products and care you give it. The more you hydrate, define, and protect your curls, the better they adapt.

You’ll hear things like “plop it,” “pineapple it,” or “scrunch out the crunch,” and think… am I still talking about my hair or making a fruit salad?

Perfect for curls that feel dry, frizzy, or dull. A curly hair spa usually includes:

Here’s how to work out without ruining your curls.

The curly hair movement is more than just a trend—it’s a revolution in self-love, hair health, and cultural appreciation.