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Curl memory is all about how your hair responds to the products and care you give it. The more you hydrate, define, and protect your curls, the better they adapt.

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You’ll hear things like “plop it,” “pineapple it,” or “scrunch out the crunch,” and think… am I still talking about my hair or making a fruit salad?

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You’ve tried the curl cream. You’ve done the pineapple. You’ve begged the curl gods.
But your curls? Limp, lifeless, and just… not giving. 😩

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