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The Curly Hair Theory is the idea that curly hair behaves differently from straight hair because of its structure, follicle shape, and chemical bonds.

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Our Wavemaker No Crunch Gel was created to give your curls hold and definition without the stiff, sticky aftermath.

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Monsoon + curly hair = chaos? Not anymore. This guide shares insider salon tricks to help your curls thrive in humidity, straight from Curl Care and Noi Tre experts.

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