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Your curls can be as radiant as your favorite diya when you give them the right care and love.

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Many curlies & wavies struggle with hair that looks oily but still feels rough and thirsty.

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Flat curls are one of the most common curly complaints and the reasons might surprise you.

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The Curly Hair Theory is the idea that curly hair behaves differently from straight hair because of its structure, follicle shape, and chemical bonds.

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Curl cream is basically your curl’s translator. It speaks their language and convinces them to stop fighting you and start working with you.

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Your curls are chemistry in motion, a perfect storm of proteins, bonds, follicle shape and climate.

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